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Smart Brevity: The Power of Saying More with Less Hardcover – September 20, 2022
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In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.
- Print length224 pages
- LanguageEnglish
- PublisherWorkman Publishing Company
- Publication dateSeptember 20, 2022
- Dimensions5.75 x 0.75 x 8.38 inches
- ISBN-101523516976
- ISBN-13978-1523516971
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Editorial Reviews
Review
“Smart... [it offers] ways to communicate in a short-attention-span world."
—The New York Times' DealBook
"A slick, engaging and…laudable effort to help communicators reach through the verbal haze and grab readers by the lapels."
—The Wall Street Journal
“The writing of Smart Brevity is refreshingly taut and punchy; most of the sentences are finely crafted, short, and to the point, and rip across the page.”
—The New Republic
"The Axios founders’ new book makes the case for condensed communication—in an increasingly complex world."
—The New Yorker
About the Author
Before Axios, VandeHei co-founded and was CEO of Politico, the media company that upended and revolutionized political and policy journalism in Washington, New York, and Europe. Overseeing both the editorial and business teams, VandeHei was the leading strategist behind its highly scalable and successful business model. Prior to this, VandeHei spent more than a decade as a reporter, covering the Presidency and Congress for The Wall Street Journal and The Washington Post. He was named national Editor of the Year in 2016.
VandeHei is from Oshkosh, Wisconsin. He has a bachelor's degree from the University of Wisconsin-Oshkosh.
Mike Allen is a co-founder of Axios, a news and information platform focusing on business, tech, politics and other topics shaping the future.
Mike is responsible for Axios editorial coverage, and writes the flagship daily newsletters, Axios AM and Axios PM.
Mike was a co-founder of Politico, where he created the Playbook franchise and helped build the company for its first decade. He has been named several times to Vanity Fair's “New Establishment” list.
He is also an alumnus of TIME, The New York Times, The Washington Post, the Richmond Times-Dispatch and The (Fredericksburg, Va.) Free Lance-Star.
Allen is from Orange County, Calif., and graduated from Washington and Lee University.
Roy Schwartz is the co-founder and President of Axios, a media company focused on breaking news and invaluable insights across business, politics, technology and the world. Axios helps readers and viewers get smarter, faster across the consequential topics reshaping our country and lives. As President, Schwartz has led Axios through multiple fundraising rounds, overseen all company strategy and business operations and most recently launched Axios HQ, an internal communications software platform to help teams communicate more effectively. Schwartz also serves as executive producer of the Emmy Award-winning docu-news series “Axios on HBO.”
Under his leadership, Axios was listed as one of Fast Company’s “World’s Most Innovative Companies 2018” and announced as Washington Business Journal’s “2021 Fastest Growing Companies.” Schwartz has been named as one of DCInno's 2016 "50 on Fire" for marketing and advertising, and as 2015 FOLIO 100 “Corporate Catalyst.”
Schwartz is the former chief revenue officer for POLITICO. Prior to POLITICO, he was a Partner at Gallup’s management consulting practice in Washington, DC and California advising Fortune 500 companies on employee and customer engagement.
Schwartz was born in Israel and grew up in England. He has a bachelor's degree and M.B.A. from the University of Maryland.
Product details
- Publisher : Workman Publishing Company (September 20, 2022)
- Language : English
- Hardcover : 224 pages
- ISBN-10 : 1523516976
- ISBN-13 : 978-1523516971
- Item Weight : 13.4 ounces
- Dimensions : 5.75 x 0.75 x 8.38 inches
- Best Sellers Rank: #2,139 in Books (See Top 100 in Books)
- #1 in Business Writing Skills (Books)
- #14 in Communication Skills
- #22 in Communication & Social Skills (Books)
- Customer Reviews:
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About the authors
Jim VandeHei is the co-founder, CEO and Chairman of Axios, a media company focused on breaking news and invaluable insights across business, politics, technology and the world. Axios helps readers and viewers get smarter, faster across the consequential topics reshaping our country and lives. As CEO, VandeHei has steered Axios into becoming one of the most celebrated digital media success stories of the past decade. VandeHei is also an executive producer of the Emmy Award-winning docu-news series, “Axios on HBO.”
Before Axios, VandeHei co-founded and was CEO of Politico, the media company that upended and revolutionized political and policy journalism in Washington, New York, and Europe. Overseeing both the editorial and business teams, VandeHei was the leading strategist behind its highly scalable and successful business model. Prior to this, VandeHei spent more than a decade as a reporter, covering the Presidency and Congress for The Wall Street Journal and The Washington Post. He was named national Editor of the Year in 2016.
VandeHei is from Oshkosh, Wisconsin. He has a bachelor's degree from the University of Wisconsin-Oshkosh.
Roy Schwartz is the co-founder and President of Axios, a media company focused on breaking news and invaluable insights across business, politics, technology and the world. Axios helps readers and viewers get smarter, faster across the consequential topics reshaping our country and lives. As President, Schwartz has led Axios through multiple fundraising rounds, overseen all company strategy and business operations and most recently launched Axios HQ, an internal communications software platform to help teams communicate more effectively. Schwartz also serves as executive producer of the Emmy Award-winning docu-news series “Axios on HBO.”
Under his leadership, Axios was listed as one of Fast Company’s “World’s Most Innovative Companies 2018” and announced as Washington Business Journal’s “2021 Fastest Growing Companies.” Schwartz has been named as one of DCInno's 2016 "50 on Fire" for marketing and advertising, and as 2015 FOLIO 100 “Corporate Catalyst.”
Schwartz is the former chief revenue officer for POLITICO. Prior to POLITICO, he was a Partner at Gallup’s management consulting practice in Washington, DC and California advising Fortune 500 companies on employee and customer engagement.
Schwartz was born in Israel and grew up in England. He has a bachelor's degree and M.B.A. from the University of Maryland.
Mike Allen is a co-founder of Axios, a news and information platform focusing on business, tech, politics and other topics shaping the future.
Mike is responsible for Axios editorial coverage, and writes the flagship daily newsletters, Axios AM and Axios PM.
Mike was a co-founder of Politico, where he created the Playbook franchise and helped build the company for its first decade. He has been named several times to Vanity Fair's “New Establishment” list.
He is also an alumnus of TIME, The New York Times, The Washington Post, the Richmond Times-Dispatch and The (Fredericksburg, Va.) Free Lance-Star.
Allen is from Orange County, Calif., and graduated from Washington and Lee University.
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This book exceeded all my expectations. Initially borrowed from the library to support my local community, Smart Brevity quickly became an indispensable addition to my personal library. Its practical approach, filled with insightful examples, transformed how I approach writing. The format, with its concise headlines and optional expanded content, not only enhanced clarity but also empowered me to engage readers effectively. Whether drafting emails or newsletters, Smart Brevity is my go-to guide for crafting compelling and succinct messages. Highly recommend it to anyone seeking to enhance their writing prowess effortlessly.
Why It Matters: With Smart Brevity you will save writing time and communicate directly without graffiti and BS.
Easy read.
Will refer to it often.
*I deducted a star for use of potty words. Made sense to me that they could have been left out due to the nature of the book.
We’re all super busy. At the same time, smartphones deliver a flood of content. The key to breaking through is to create bit-sized content that gets noticed. Like TikTok. And like what Smart Brevity teaches.
I love this brand-new book! In it, the founders of two hot media startups — Axios and Politico — share their transformative methods for punching through the noise to get people to pay attention to what matters most.
Smart Brevity means: Write muscular headlines, six strong words or fewer. Create a memorable opening sentence. Provide context, why does this matter? Eliminate fluff and gobbledygook. Point people to where they can learn more.
I need this help. Readers of this blog know that I often write too long. My headlines contain too many words. Sometimes it is tough for me to get to the point.
I pre-ordered Smart Brevity because I am an Axios fan.
Over the years, I’ve subscribed to dozens of email newsletters from media companies. No doubt, you have too. Most of them aren’t worth my time, so I unsubscribe. However, Axios email newsletters are super valuable, so much so that I now subscribe to several. Why? Because they are brief and to the point. At the top, each has a Smart Brevity™ count of the word count and the time require to read.
Smart Brevity helped me. Perhaps it will help you too.
Reviewed in the United States on September 28, 2022
We’re all super busy. At the same time, smartphones deliver a flood of content. The key to breaking through is to create bit-sized content that gets noticed. Like TikTok. And like what Smart Brevity teaches.
I love this brand-new book! In it, the founders of two hot media startups — Axios and Politico — share their transformative methods for punching through the noise to get people to pay attention to what matters most.
Smart Brevity means: Write muscular headlines, six strong words or fewer. Create a memorable opening sentence. Provide context, why does this matter? Eliminate fluff and gobbledygook. Point people to where they can learn more.
I need this help. Readers of this blog know that I often write too long. My headlines contain too many words. Sometimes it is tough for me to get to the point.
I pre-ordered Smart Brevity because I am an Axios fan.
Over the years, I’ve subscribed to dozens of email newsletters from media companies. No doubt, you have too. Most of them aren’t worth my time, so I unsubscribe. However, Axios email newsletters are super valuable, so much so that I now subscribe to several. Why? Because they are brief and to the point. At the top, each has a Smart Brevity™ count of the word count and the time require to read.
Smart Brevity helped me. Perhaps it will help you too.
I will visit their website (suggestion at the very last chapter) because I agree that simple communication gets more attention and stays longer in other people's memory. 5/5
Easy to digest examples.
Simple template ensures success.
This can really change your communication success.