Logo Usage Guidelines

Page created on August 4, 2009 | Last modified on May 22, 2024

When displaying the OSI logo, please follow our standard Trademark Guidelines. Other sizes and resolutions of the logo, some suitable for print, can be found here.

Table of Contents

  1. The OSI Logo: Usage Guidelines
    1. Logo Usage
      1. The Standard Logo
      2. The Logotype
      3. The Symbol
      4. Reversing Logotype Color to White
      5. Greyscale Logo
        1. For Use on Light Backgrounds
        2. For Use on Dark Backgrounds
      6. Black & White Logo
        1. For Use on Light Backgrounds
        2. For Use on Dark Backgrounds
    2. Trademark Symbol
    3. Clear Space
    4. Typeface
      1. Complementary Font
    5. Color Palette
  2. Bad Logo Usage
    1. Never Stray from the Color Palette
  3. Improper Design Usage
    1. Never Switch the Colors
    2. Never Use the Design on Similarly-Colored Backgrounds
    3. Never Rearrange Elements of the Design
    4. Never Stretch or Distort the Logo
  4. Download OSI logos and marks (different sizes and formats)

1. The OSI Logo: Usage Guidelines

The OSI logo is a trademark of Open Source Initiative. In order to protect and grow the OSI brand, we have a distinguishable logo that can be used to mark software licensed under an OSI Approved License. Additional guidelines regarding the logo’s appearance are given below:

The Standard Logo
The standard logo

This is the complete OSI Keyhole logo and word mark and should be used whenever the OSI brand is to be included in any content. In addition to this PNG file, an SVG file is also available.

The Logotype
The logotype

This is the standard OSI word mark and should be used whenever the OSI brand is to be included in any content. A stylized version (without the bold typeface for the word “open”) may be substituted.

The Symbol
The symbol

This is the OSI Keyhole logo and may be used without the OSI word mark.

Reversing Logotype Color to White
Inverted text color

When the logo is used on a background that is darker than 50% grey, you should reverse the type to white for legibility.

Greyscale Logo
Grayscale logo

This is the standard OSI word mark and should be used whenever the OSI brand is to be included in any content. A stylized version (without the bold typeface for the word “open”) may be substituted.

For Use on Dark Backgrounds
Logo for dark backgrounds

For dark backgrounds in a grayscale printing situation, use the following treatment of the grayscale logo.

For Use on Light Backgrounds
Black-only logo

Sometimes, often due to production costs, only one color of ink is available and so OSI Logo must be reproduced using only one color. In this scenario, the logo, logotype, or symbol must be used following the convention of using a light color type on a dark background or in a dark color type on a light background. The logotype and/or symbol outline must be clearly distinguishable from the background color. You must honor the OSI Logo palette when possible, using black or white if necessary.

For Use on Dark Backgrounds
White-only logo

1.2. Trademark Symbol

The ‘TM’ or ® trademark symbol as determined by OSI must always be visible and readable for both the OSI Logo in the placements shown in these guidelines. You may not remove or obfuscate either of the TM or ® symbols in the OSI Logo.

1.3. Clear Space

There should be sufficient clear space around the logo.

1.4. Typeface

1.4.1. Complementary Font

We recommend using the Open Sans Ultra-Bold font for the “open” and Open Sans Semi-Bold font for the “source initiative” as complementary fonts to the OSI Logo.

1.5. Color Palette

Light GreenDark GreenBlack
Pantone®:
361 CVU
Pantone®:
361 CVU +50% Black
Pantone®:
Black
CMYK (%):
76,0,91,0
CMYK (%):
76,0,91,50
CMYK (%):
0,0,0,100
RGB (0-255):
61,166,57
RGB (0-255):
30,83,29
RGB (0-255):
0,0,0
HEX:
#3DA639
HEX:
#1E531D
HEX:
#000000

2. Bad Logo Usage

2.1. Never Stray from the Color Palette

Never Stray from the Color Palette

3. Improper Design Usage

3.1. Never Switch the Colors

Use a choice from the palette provided.

Never Switch the Colors

3.2. Never Use the Design on Similarly-Colored Backgrounds

Never use the design on similarly-colored backgrounds. Use a choice from the palette that is appropriate for the background.

Never Use the Design on Similarly-Colored Backgrounds

3.3. Never Rearrange Elements of the Design

Do not change spacing, alignment, or relative locations of the design elements.

Never Rearrange Elements of the Design

3.4. Never Stretch or Distort the Logo

Do not change the proportions of any of the design elements or the design itself. You may resize as needed but must retain all proportions.

Never Stretch or Distort the Logo

3.5. Never Alter or Add Elements to the Logo

Do not add graphics, insert words, or modify the design elements or the logo/design itself.

Never Alter or Add Elements to the Logo